FRYE COMPANY DEBUTS MAKERS CAMPAIGN AT NEW SAN FRANCISCO STORE

The Frye Company recently celebrated its new Meet our Makers campaign at its San Francisco store at 2047 Fillmore Street, its first West Coast shop. At the event, the 153-year-old company, long known for its signature boots, celebrated such local San Francisco-based companies as Smitten Ice Cream, Anchor Brewing Co., Mission Bicycle Co., Mr. Holmes Bakehouse and Western Editions.

The Meet our Makers campaign is a “docu-gram” series which honors the artisans who continue to handcraft their product in this machine-made age.

The 900-square-foot store, which officially opened earlier this month, includes an interactive “Maker Wall,” which features a library of leather swatches, a leather gallery wall, and an inspiration board. Customers may try on Frye product in-store or shop from the collection via the Maker Wall, and then, create a “wish list” of product that can be sent to their mobile device using RIFD technology.