FUTURE’S POP-UP SHOP TO OPEN ON NYC’S WOOSTER STREET
Rap star Future will launch his official East Coast merchandise pop-up shop entitled “Future Hive” from August 2 until August 8, at 76 Wooster Street in New York City. The store has been created in partnership with online social shopping site, Fancy.com.
Future Hive will feature the latest collection from Future’s clothing line, FreeBandz Clothing, its affiliated streetwear and lifestyle brand, Cease & Desist, and a selection of other lifestyle brands.
The shop will be offering exclusive peaks at the latest collaborative collections from both John Varvatos, including custom artist-designed leather jackets, and The Moreca Collection, which will be offering a one-of-a-kind exclusive “Future” embroider Luxury Weekender Bag as well as customized card holders and more.
“It’s a thrill to work with Future and his creative director, Fred Foster on his retail concepts and to see a little bit of their creative process first hand while collaborating with our terrific partners” says Fancy’s CEO, Joe Einhorn. “Most of all we are excited for the fans, who will be able to get their hands on these awesome limited edition goods.”