G-III Licenses PVH for G.H. Bass Sportswear

by Harry Sheff

G-III Apparel Group has licensed PVH for G.H. Bass & Co. men’s sportswear. The collection will launch for fall 2014.

G-III acquired Bass from PVH last October for $50 million in cash.

“We are excited with our partnership with PVH,” said G-III CEO Morris Goldfarb in a statement. “They have market-leading expertise in men’s sportswear, deep knowledge and experience with respect to the G.H. Bass brand, and excellent customer relationships with department stores. We believe a strong men’s sportswear line will support our efforts as we reposition the brand to embrace its casual, outdoor inspired identity.”

Geoff Barrett, president of national brand sportswear at PVH, added, “We look forward to continuing to build the G.H. Bass brand with our partners at G-III in order to fully realize the potential of the men’s sportswear opportunity at department stores in North America.”