GANT CREATIVE DIRECTOR CHRISTOPHER BASTIN STEPS DOWN
Gant has announced that creative director Christopher Bastin is leaving the company. Bastin has been with Gant since 2005 and has served in his current position since 2012. No replacement has been named.
“I’ve had a tremendous time at Gant. I’m proud of what I brought to the company and where we have taken our creative direction. I feel that my job at Gant is done – it is now time for me to pursue other dreams,” said Bastin.
“Christopher leaves a great footprint and will be missed. I would like to thank him for his passion and contribution. For years he spearheaded our design and has been integral in forming the Gant brand to what it is today,” said Gant CEO Patrik Nilsson in a statement, who added that Bastin’s resignation will have no effect on the company’s ongoing work.
Bastin was lead designer for men’s shirts until 2009. That same year, Bastin became head of design for sub-label Gant Rugger, which he successfully re-launched in 2010 with an entirely new direction, store concept and marketing approach.
As creative director, Bastin played a central role in forming the company’s new overall direction, which was presented on NYFW this September. He also established and curated the “Gant Historical Archives” that comprises thousands of vintage garments, articles and objects related to the brands history.
