STERLINGWEAR OF BOSTON ACQUIRES FIDELITY SPORTSWEAR
Sterlingwear of Boston, the official manufacturer of the U.S. Navy Peacoat, has acquired Fidelity Sportswear of Everett, MA, which is known for its American-made outerwear. However, the day-to-day operations of Fidelity will continue to be managed by brothers Gerald and Stewart Webber, the company’s current owners.
For close to 50 years, Sterlingwear of Boston has produced the pea coat for the U.S. Navy, as well as other outerwear and dress uniforms for all branches of the armed forces. The decision to start offering a commercial line of outerwear was formulated in the year 2000 and has since expanded to include e-commerce, wholesale, and retail store outlets.
“Sterlingwear of Boston and Fidelity Sportswear reflect the same family values and business principles that have created their success individually. We look forward to growing our brand and to being recognized as a leader for outerwear in the commercial marketplace” said Frank Fredella, president and CEO of Sterlingwear in a statement.
Adds Jack Foster, director of marketing for Sterlingwear: “We are looking at two strong brands coming together to create a product and shopping experience on both a national and international level that is second to none. The best part is these are American-made brands.”
