by Stephen Garner
Gant’s spring/summer 2016 Presentation

American sportswear lifestyle brand Gant has selected leading Product Lifecycle Management (PLM) company Centric Software to assist the brand ramp up its digital presence.

Recognizing a serious need to improve information sharing and collaboration between different parts of the company, Gant recently decided to take a new digital approach to this challenge. It began the search for a PLM solution that would help them to streamline its information, make data more visible, and make better decisions.

With ambitions to become the leading lifestyle brand in the world by 2020, Gant plans to use Centric 8 to improve communication across the sub-brands under House of Gant – Gant Rugger, Gant Diamond G and Gant Original. Gant will use the entire Centric 8 suite including mobile apps, across all of their departments to improve product hit rate, shorten lead times and gain better margins.

“We are entering a stage of growth at Gant where we need to be more digital and intelligent about how we design and develop products towards our Gant consumer,” said Carl Borg, global IT director at Gant. “We want to do this through improving our digital product development processes, and that is why we sought out a PLM solution. Centric lives and breathes lifestyle and therefore understand the Gant world. They recognize that PLM is not just about the tool – it is about the ability to organize and direct the creative aspects of design and production.”

Gant was established in 1949 in New Haven, Connecticut as the family business of a Ukrainian shirt maker, Bernard Gantmacher, and his sons. As the brand expanded it established headquarters in Sweden, adding a European touch to its American heritage. Today, Gant is a global brand that has annual revenues of $1.3 billion and is sold in 70 countries.