Gap Inc. Acquires 3-D Fitting Room Startup Drapr

Joining other companies in buying fit tech startups, Gap announced on Thursday it has acquired Drapr, an e-commerce startup that uses 3D virtual try-on technology. The company helps shoppers find clothing that suits their body type and personal style, per the announcement. Sally Gilligan, chief growth transformation officer at Gap Inc., said in a statement that the company plans to use Drapr’s technology to improve the fitting experience for shoppers and give its digital evolution an extra push. Gilligan noted that finding accurate fit remains a problem for its customers that, hopefully, Drapr’s 3D technology can solve. Read more at Retail DIve.