GAP LAUNCHES ITS NEWEST COLLECTION WITH GQ
GQ asked eight of its favorite menswear labels from around the globe (a.k.a. the Coolest Designers on the Planet) to create their own versions of Gap’s iconic logo sweatshirt. Each designer dipped into his or her own pool of Gap-related nostalgia for inspiration, and after months of design discussions and obsessive tweaks, the results—coming to select Gap stores and Gap.com on November 28—are as original as the designers who dreamed them up.
This year, Gap invited Balmain, Dsquared2, MSGM, No Vacancy Inn, Officine Générale, Opening Ceremony, Stampd and Surf is Dead to design their take on the classic Gap sweatshirt.
The GQ for Gap collection consists of eight sweatshirts, one crewneck and seven hoodies, created by the eight designers. Designed to their brand aesthetic, each designer incorporated their own logo alongside the Gap logo with custom color palette, graphics and silhouette.
For example, the GQ for Gap x MSGM is oversized, featuring a double hood in a red and white color palette while GQ for Gap x Surf is Dead is a boxy silhouette in gray with neon graphics and dolman sleeves. The collection prices range from $78 to $148.
The project, established in 2007, traditionally recognizes the best menswear designers in the United States and around the world. This year, GQ editor-in-chief Jim Nelson and creative-director-at-large Jim Moore rounded up superstars from France, Italy, Canada, and the U.S.
