GAP & MADHAPPY ANNOUNCE COLLABORATION CONNECTING OPTIMISM AND HERITAGE

Gap is partnering with lifestyle clothing brand Madhappy on a limited-edition collection for men’s, women’s, and kids’ apparel and accessories. The collaboration celebrates the brands’ shared values of optimism and self-expression with a 41-piece line inspired by the Gap archive. The assortment introduces the MAD Arch logo, alongside reimagined Gap essentials including denim, outerwear, hoodies, and accessories. The collection ranges from $34.95 to $158 and is available in both adult and kids’ sizes.

“Madhappy is a brand that lives beyond their product by fostering a community of optimists — this was a natural alignment to our values of championing self-expression and individuality,” said Calvin Leung, Head of Creative at Gap. “The result is not only a product we’re proud of, but a collaboration that’s rooted in a shared purpose of spotlighting true originals who are inspiring optimism through their own lens.”

Drawing reference to the iconic “Individuals of Style” Gap campaign, Gap & Madhappy highlight a multifaceted cast who embody authenticity and an optimistic perspective. Bridging art and culture, the campaign features Devon Lee Carlson and 070 Shake, with the support of Ottawa Kwami, Reign Judge, Stella Lucia Deopito, and Eera.

“As a kid who grew up wearing Gap in the ’90s, the opportunity to work with them has been an honor. They are a staple of American heritage,” said Noah Raf, co-founder of Madhappy.

As part of the collaboration, Gap is proud to donate to the Madhappy Foundation, a non-profit organization with a mission to raise awareness, fund research, and positively impact the mental health movement globally.

The Gap & Madhappy collection will be available to shop on gap.com, madhappy.com, and select Gap and Madhappy stores on Friday, August 2 at 12 p.m. ET / 9 a.m. PT. For more details, follow along with @Madhappy & @Gap.