by Stephen Garner

Geoffrey Beene Eyewear Tura

Geoffrey Beene, LLC has signed a multi-year renewal license with Tura, Inc. for men’s and women’s ophthalmic eyewear and sunglasses under the Geoffrey Beene label. Tura has expanded the 2016-2017 Geoffrey Beene collection by adding new plastic and titanium materials and a broader color range.

The 2016 Geoffrey Beene collection will also offer an expanded range of the Geoffrey Beene XL series, which is crafted for larger men. These designs target the male customer looking for fashionable styles featuring larger eye sizes, wider bridges, longer temples and a wider head fit resulting in a more comfortable fit.

“Tura continues to be an important partner for the Geoffrey Beene brand; with Tura’s innovation, sourcing, and retail relationships we are confident that Tura will continue to bring in innovation and value to the Beene collection,” said Tom Hutton, president and CEO of Geoffrey Beene LLC. “Geoffrey Beene will continue to attain a larger footprint in the eyewear space.”

Merle Sloss, president of Licensing at Geoffrey Beene added, “Tura will continue to broaden distribution to over 12,000 independent ophthalmic retailers across the country. Geoffrey Beene is well positioned for today’s economic environment as a neo-traditional designer brand. Geoffrey Beene is known for quality, comfort and style and Tura Inc. is a great partner to support the brand’s positioning.”