Giorgio armani teams up with parmigiani fleurier to create watch collection

by Stephen Garner

Parmigiani Fleurier has teamed up with the Armani Group for the creation of the Giorgio Armani Fine Watches collection, which will be on sale from November 2021. The two institutions – one Italian and the other Swiss – come together for the first time to create a series of sophisticated timepieces crafted entirely by hand and offered in numbered editions: a testament to Giorgio Armani’s constant pursuit for exclusive luxury objects.

Founded in 1996, Parmigiani Fleurier is imbued with the creative genius of its founder, Michel Parmigiani, a master watchmaker and restorer who combines Italian aesthetic flair with Swiss precision. Renowned for its top-quality watches – each component of which is crafted in its own workshops – Parmigiani Fleurier conveys the aesthetic and creative spirit of Giorgio Armani in the outstanding craftsmanship of each timepiece.

“The collaboration with Parmigiani Fleurier happened naturally,” said Mr. Armani. “We share a passion for perfection and the pursuit of beauty as an expression of timeless values. This series of watches is the synthesis of my vision, made up of precise lines and exquisite materials, applied to unique products. I think that an object that expresses aesthetic excellence, quality, and craftsmanship is meant to last forever. In Parmigiani Fleurier, I’ve found the perfect partner to experiment with a new language.”

“We are honoured and delighted to collaborate with the Armani Group,” added Davide Traxler, CEO of Parmigiani Fleurier. “Michel Parmigiani’s future-oriented vision for preserving the excellence of watchmaking is enhanced by this venture with one of the most brilliant companies in the world. Giorgio Armani’s idea of style is unique and iconic. We’re honoured that our artisans will be able to express this vision through a product with the quality and finishes that we are known for.”

The watches, designed by Giorgio Armani in collaboration with Michel Parmigiani, will be produced in Switzerland by Parmigiani Fleurier and sold exclusively in select Giorgio Armani boutiques.