by John Russel Jones

With beach season right around the corner, Good Man Brand has launched men’s swimwear under the The House of LR&C, a certified B-Corporation co-founded by Denver Bronco’s quarterback Russell Wilson, musical artist Ciara, and former Lululemon CEO Christine Day.  The men’s brand enters the growing category after a successful partnership with Nordstrom.

The new collection will launch initially with seven colorways, with other styles becoming available later in the season at Nordstrom and on Good Man Brand’s website, with select styles also available on Revolve MAN. All colorways will retail for $98.

“We’re proud to debut our new swim collection, which was designed with our customer’s lifestyle in mind while continuing our mission to do good by giving back 3% of every purchase to our Why Not You Foundation,” said Russell Wilson, Co-Founder of Good Man Brand. “We wanted the inaugural Spring/Summer 2022 swim collection to be functional from a fit and performance element, but stylish and comfortable enough to wear to lunch or the bar after spending a day at the beach.” 

The new swimwear builds upon the Good Man Brand design ethos with an evolved color palette of powerful pinks, muted greys, and olive neutrals, juxtaposed with Japanese-inspired prints in watercolor florals and a digitally created hibiscus black graphic. Adventurous and confident, playful yet considered, the Good Man Brand swim collection is for the modern man and is made from sustainable, recycled, water-repellent, stretch fabric that performs well in the water. With fearless colors and eye-catching prints, the collection introduces a new visual aesthetic grounded in style and eco-consciousness for its travel-obsessed and stylish customers.