GRAILED DEBUTS NEW SOCIAL MEDIA-INSPIRED SHOPPING FEATURE

Grailed has launched “Feed,” a new social media-inspired feature that enables users to curate and view listings unique to their personal interests and style preferences. Starting today, Grailed community members can now customize their in-app feed by following the designers, sellers, searches, and collections they are most interested in to ensure they never miss the chance to capture their next wardrobe staple. Users can also curate listings to their exact sizes by visiting “Account” and selecting their sizes, or selecting their sizes during onboarding.

With over 3 million items from more than 10,000 designers available on Grailed, the “Feed” makes it easier for style enthusiasts to discover the people and products tailored exactly to their style and taste. The new feature also gives its community of sellers the opportunity to grow their following and attract new buyers, as new listings will go directly into the feeds of their followers in real-time. 

“One of our biggest differentiators is our community of passionate buyers and sellers who have been connecting over clothing since we first came onto the scene in 2013,” said Arun Gupta, CEO of Grailed. “With the launch of personalized Grailed Feeds, users can now follow and see each other’s activity on the marketplace, further strengthening the bonds between our community on the platform.”

The launch of the Grailed “Feed” comes on the heels of Grailed’s $60 million Series B funding round led by GOAT Group, which allows Grailed to make further significant investments in service of its robust community of buyers and sellers through new product features and enhancements to its digital authentication program.