Great Customer Experience Requires A Resilient Supply Chain

A seamless customer experience begins long before a shopper buys your product in a store or receives their online order. Their experience, positive or negative, hinges on the strength of your company’s supply chain. A disruption at any point in sourcing, production or logistics can result in out-of-stock merchandise or delayed deliveries–and ultimately, a disappointing customer experience. Prior to the Covid-19 pandemic, only 10 percent of companies were on track to building customer-centric supply chains, according to a global survey by Accenture. The report highlights serious supply chain challenges that have intensified with the ongoing crisis, including inflexibility, poor ecosystem design and siloed technology architecture. Read more at Inc.