Kering’s Gucci brand has promoted Alessandro Michele to creative director. He replaces Frida Giannini, whose departure was announced in December. His first collection as creative director will be women’s RTW for A/W 2015, showing in Milan on February 25.
Michele, 42, has been working for Gucci since 2002 when he joined the brand from Fendi. He became associate to the creative director, Giannini, in 2011.
“After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life,” said CEO Marco Bizzarri. “Alessandro and I are fully aligned on this new contemporary vision needed by the brand and we will be continuously inspired by that new identity in our respective roles and duties.”
Bizzarri continued, “The Gucci Men’s Autumn/Winter 2015-16 collection presented on 19 January, which was realized thanks to a remarkable collaboration between the men’s design and production teams, is a clear indication that the brand is ready to take a new direction.”