by Stephen Garner

GuessGlobal lifestyle brand Guess has teamed up with the Los Angeles Football Club (LAFC) of Major League Soccer (MLS) on a 360-degree partnership.

Through this partnership, Guess will become the official denim partner who will be the provider of off-field custom suiting and fashion looks for the new professional men’s soccer team in Los Angeles. Players will be seen in custom Italian-made suiting made by the company’s Marciano line as well as contemporary fashion looks from Guess’ men’s line.

The partnership will span across a 3-year commitment supporting the new team which plays in the heart of the city that has been the birthplace of Guess since 1981.

LAFC is coached by Bob Bradley and includes MLS All-Stars Carlos Vela and Laurent Ciman, as well as standouts such as Marco Urena, Diego Rossi, Adama Diomande and Benny Feilhaber. LAFC’s 30-person ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media – such as Peter Guber, Will Ferrell, Mia Hamm, Nomar Garciaparra and Magic Johnson.