by Christopher Blomquist

Montreal-based men’s and women’s apparel and accessories brand Frank and Oak has launched its 10-year anniversary celebration and is taking this milestone as an opportunity to restate its pledge to help protect the planet. 

We work hard on elevating timeless essentials to meet today’s needs while anticipating tomorrow’s challenges,” said Dustin Jones, President of Frank and Oak, in a statement. “The significant milestones we have achieved embody the hard work we’ve accomplished towards making a positive impact on the fashion industry, but these steps are just the start as we consistently seek a higher standard from ourselves and others.”

In 2019, the company unveiled a series of ambitious goals to achieve by 2022. It is now sharing its progress thus far. It proudly reports that 78 percent of its assortment is now responsible, these products either contain certified low-impact, cruelty-free, organic, biodegradable, or recycled components. In addition, 100 percent of its denim is responsible, less than 13 percent of polyester used is virgin and 100 percent of wool is recycled or cruelty free. It is actively working towards reaching an assortment that is 100 percent responsible by gradually removing all virgin plastics and polyester from its supply chain and it continues to seek better alternatives. 

In addition, since 2019, Frank And Oak has upgraded all mailers, boxes and packaging materials to recycled, recyclable or biodegradable materials. With the global plastic crisis top-of-mind, the brand will next introduce new poly bags made from biodegradable polymers designed to quickly break down and transition tags to be produced from biodegradable sugarcane paper and printed using soy-based inks.

It is also increasing its use of renewable energies. For example, 62 percent of the materials used in its recently unveiled Shanghai store are fully recyclable or biodegradable. 

Currently, the brand is present online and in 13 boutiques across Canada, two in the United States (NYC’s SoHo and Chicago) and one in China.