HAPPY SOCKS JOIN FORCES WITH THE ROLLING STONES

Swedish sock and underwear brand Happy Socks is joining forces with The Rolling Stones for a limited-edition collection launching for spring/summer 2019. Inspired by the British rock band’s iconic ‘Lick’ logo, the collaboration blends Happy Sock’s signature graphical elements with one of the most famous artworks in musical history, creating a vibrant collection that is colorful, original and fun.

The Happy Socks x The Rolling Stones capsule features six unique pairs of soft combed cotton socks, available as singles or as part of collectible gift boxes in packs of three or six. To make sure the new generation of fans can also rock their socks, four pairs of kids cotton socks and one collectible gift box for kids can be found in the collection.

Individual pairs of socks will be priced at $16, the 3-pack gift box at $48 and the 6-pack gift box $96. Kids socks are priced at $8 and the 4-pack gift box at $32.

The launch coincides with the band’s U.S. leg of their No Filter tour, which kicks off in Miami on April 20. The collection will be available from March 5 in Happy Socks’ concept stores, online at happysocks.com, and at selected retailers.

“It’s great to work with such a legendary band and its famous visuals,” said Viktor Tell, founder and creative director of Happy Socks. “Every time I’ve seen that iconic logo I’ve wished that someone would unleash its colorful potential. And now we finally have. Makes us feel like Sock n’ Roll Stars.”