HARLEY-DAVIDSON AND CHAMPION REIGNITE PARTNERSHIP

by John Russel Jones Oct 30, 2024


Harley-Davidson and Champion have created a limited-edition capsule that blends athletic comfort with heritage moto style. With over 100 years of dedication to their crafts—Champion in athletic wear and Harley-Davidson in motorcycle culture—these two iconic brands combine their expertise once again. This new collaboration, rooted in their historic partnership dating back to the 1940s, offers a fresh take on their timeless, fan-favorite styles.

“This collaboration captures the best of both worlds, blending Harley’s rebellious spirit with Champion’s athletic wear heritage. It’s a collection built for those who live boldly—whether on the open road or city streets,” said Erica Bullard, Senior Vice President of Harley-Davidson.

The Champion x Harley-Davidson Capsule Collection features sweatshirts, tees, and hats with modern cuts and oversized graphics. Each piece combines rugged durability with the comfort of your favorite sweats, offering a unique blend of bold style and everyday wearability.

“For over a century, Champion has created timeless styles and empowered fans to express themselves through thoughtfully crafted pieces. Today, through partnerships with like-minded brands such as Harley-Davidson, we are continuing to elevate our role as a canvas for culture and creativity,” said Shelley Peters, Vice President of Licensing at Champion within Authentic Brands Group. “This partnership with Harley-Davidson is the culmination of two heritage brands celebrating their commitment to authenticity and honoring those who forge their own path, on and off the road.” Winning is not a birthright; it’s about an all-in mindset, celebrated through both actions and attire. This passion drives the new Champion x Harley-Davidson assortment, blending rugged durability with the comfort of favorite products.

Visit h-d.com/champion to shop now or find a local dealership. Online orders are currently available in the U.S. this collection will continue rolling out to select H-D dealers and markets globally.