HARRY ROSEN INTRODUCES A FULLY-RECYCLABLE PACKAGING PROGRAM

by John Russel Jones Mar 05, 2024


Luxury men’s retailer Harry Rosen has launched an entirely recyclable packaging program in partnership with TerraCycle—a waste management company that strives to keep trash out of landfills or from incineration by providing waste solutions and finding second lives for product waste—as part of a continued commitment to sustainability efforts. This program represents the first of its kind across North America’s fashion retail industry, with the retailer ensuring that used bags are given a second life and kept out of landfills. This trailblazing initiative helps further Harry Rosen’s dedication to innovation and is the first step to fostering positive impact on a more sustainable future.

“We’re taking big steps to reduce our carbon footprint with this new packaging partnership with TerraCycle,” says Ian Rosen, President and COO, Harry Rosen. “The vision for our brand’s more sustainable future starts by ensuring we are meeting our clients’ expectations, and we take pride in offering them options that minimize the environmental impact of each purchase.”

The process is simple:

  1. Clients can return used garment bags to any Harry Rosen location, excluding Outlet stores.
  2. TerraCycle will collect and recycle the bags into other products, including gym mats, bicycle seats, pillows, and more.
  3. A Green TerraCycle Fee of $2 will be charged for each suit and pant garment bag (green or khaki) provided at checkout in-store.
  4. As a thank you for doing their part to help the environment, Harry Rosen will add 500 CLUB HARRY points ($5 value) to that client’s account to use towards future purchases.
  5. Clients are welcome to return as many garment bags as they would like, however one credit will be issued per client per day, with a maximum of four per month.

This announcement comes after Harry Rosen began rolling out new packaging late last year, with bags, boxes, and accompaniments that go back to Harry Rosen’s roots, highlighting the iconic green that stems from the brand’s original look and feel. ‘Harry’s Green’ was intentionally selected as a node to the brand’s rich heritage. These hues are known to produce a sense of richness, representing rebirth and new life. With that in mind, each new packaging item is 100% recyclable and made of 40% Post-Consumer Waste (PCW)—including bag handles—and FSC (Forest Stewardship Council) certified to ensure that the products come from responsibly managed forests that provide environmental, social and economic benefits.

This also represents a major milestone for the retailer as it continues to roll out innovative programs leading into the brand’s 70th anniversary celebrations in the fall. These announcements reflect client values and honour the legacy of the brand’s founder and visionary Harry Rosen, who passed away in December.

To learn more about this program, please visit harryrosen.com/en/sustainability.