HARRY’S LAUNCHES MEN’S DEODORANTS RANGE

Harry’s has launched a new category. The men’s grooming brand is taking on one of its most-requested items — deodorants and antiperspirants.

Developed based on customer feedback, Harry’s now offers three levels of underarm odor control. The three-level system aims to help men easily determine which product is best for them.

Formulated to reflect the different ways that guys sweat based on their body chemistry and daily activities, each level is available in four signature scents that complement the brand’s Body Wash range – Fig, Shiso, Redwood, and Stone.

To make sure that enhanced product performance doesn’t have to come with tradeoffs, Harry’s worked hard to use better ingredients. These ingredients include ginger root and bisabolol, which are rich in anti-inflammatory properties, and jojoba oil, which is known for its soothing and moisturizing benefits.

Level 1 is a basic deodorant for odor control that provides 24-hour protection, is aluminum-free, and is formulated as a clear solid stick with grapefruit seed extract and ginger root. Level 2 is an antiperspirant for odor and sweat control that also provides 24-hour protection and is formulated as a white solid stick with ginger root and jojoba oil. And, Level 3 is an extra-strength antiperspirant for odor and enhanced sweat control that is formulated similarly to Level 2.

Harry’s new range of men’s deodorants and antiperspirants, which retail for $5 each, is now available at harrys.com and select retailers.