HASBRO AND ELEVENPARIS COLLABORATE ON G.I. JOE COLLECTION

by Brian Lipton Apr 25, 2016

NIGHTFORCEToy maker Hasbro has entered into a collaboration with prêt-à-porter brand, ElevenParis to create an ultra-contemporary Spring ‘16 capsule collection inspired by the iconic G.I. Joe action figure.

The current collection exists of seven t-shirts that are now exclusively available at Saks Fifth Avenue. Additional t-shirt styles, sweatshirts, hoodies, shorts and sweatpants will be released later this year at select retailers nationwide.

“This collection pays homage to G.I. Joe’s retro legacy and emulates the brand’s spirit in a way that is both relatable and appealing to our consumer,” said Robbie Prinzo, Hasbro’s director of licensing, Fashion & Home.

G.I. Joe was launched in 1964, as the world’s first action figure and has been among the most iconic toy brands ever since.