by Stephen Garner
Hawke and co Michael Fernandez
Michael Fernandez

Michael Fernandez has been named group president at outdoors and performance lifestyle brand Hawke & Co., effective immediately. In this role, Fernandez will oversee operations for all three business platforms of the brand including men’s, women’s and kid’s.

Prior to joining Hawke & Co., Fernandez served as senior vice president at Perry Ellis International overseeing men’s and women’s golf, men’s sportswear and collection sportswear for brands like Perry Ellis, Callaway and Original Penguin during his 12-year tenure. Fernandez brings extensive experience in the fields of team management and senior-level strategic planning.

“Given Michael’s expertise in sales and operations management, we are very excited to welcome him to the Hawke & Co. team and look forward to growing the brand under his leadership and guidance,” said Michael Rosenberg, Hawke & Co. CEO and creative director.