HD SPORTSWEAR TEAMS UP WITH ABG TO LAUNCH ELVIS PRESLEY COLLECTION

HD Sportswear has partnered with Authentic Brands Group (ABG), owner of the Elvis Presley brand, to launch an all-new men’s apparel collection inspired by the “King of Rock ‘n’ Roll.”

The new Elvis Presley sportswear collection includes elevated knits, screen-printed T-shirts, printed and yarn-dyed wovens, denim tops, fleece, sweaters, and lightweight outerwear. Retail prices range from $24.50 for T-shirts to $100 for outerwear.

“Through our partnership with the ABG we’ve gained access to their photo archive collection and used that as a source of inspiration to create a new contemporary men’s sportswear collection,” Steve Eisenberg, VP of Sales at HD Sportswear, told MR. “HD Sportswear is expanding into celebrity licensing and as one of the top celebrity brands, Elvis was our first priority. His fame and notoriety continues to grow every year through new music, live events, and TV and film projects.”

The first delivery of the new Elvis Presley collection will drop at the end of April at various mid-tier department stores.