HEMPER AND FRED SEGAL LAUNCH EXCLUSIVE SMOKING ACCESSORY LINE

by John Russel Jones


Looking to get your gifts and accessories business higher? Take a leaf from the iconic Los Angles retailer Fred Segal‘s book: The store has partnered with smoking accessory and lifestyle company Hara Brands and its brand Hemper on the launch of an exclusive line of smoking accessories. The Hemper x Fred Segal product suite, available online at both the retailer’s and the brand’s websites, and at select Fred Segal retail locations, seamlessly blends the sleek and timeless Fred Segal aesthetic with Hemper’s product designs and high-quality craftsmanship. The collection retails from $40 to $175.

“Born in 1961, Fred Segal has been at the forefront of cultural evolution, embodying the spirit of the counterculture movement,” said Jeff Lotman, owner of Fred Segal. “It’s only fitting that we curate a collection of stylish bongs and accessories, and we’re thrilled with the innovative designs crafted by Hemper.”

“Globally known as the Curator of Cool, Fred Segal changed retail and pop culture forever through fearless innovation, strategic partnerships, and vision of the future,” said Bryan Gerber, co-founder and CEO of HARA Brands. “As industry pioneers ourselves, we are proud to partner with Fred Segal by continuing to push the envelope, build new relationships, create new lanes, and ultimately drive culture. Through highly intentional product design and a focus on enhancing the smoking experience, we have amassed a spirited and loyal customer base. This collaboration allows us to bring the Hemper brand to an exciting, new audience of like-minded consumers.”

Now owned by Jeff Lotman, CEO of brand licensing agency Global Icons, Fred Segal opened its Sunset Boulevard Flagship in 2018, and has since expanded to Malibu, Las Vegas, Studio City and Asia.

 

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