Here’s Why Adidas Is Scoring A Comeback In The U.S.
Two years after stumbling badly in North America, Adidas says it is notching a big win in the competitive sports gear market. The world’s second largest athletic-gear maker reported impressive first-quarter results to start off the year, with net sales rising 22% on a currency-neutral basis in North America from a year ago. That’s a big increase from the 7% jump posted a year ago, and an even steeper turnaround from the 20% decline in 2014. The namesake Adidas brand fueled the sales jump, up 31% and offsetting some softness for the sibling Reebok brand. That growth outpaces the most recent results from top rivals Nike, which reported a 14% jump for its most recent quarter while Under Armour posted a 25.7% increase in North America. Read more at Fortune.
