Here’s How Brands Are Using The Streetwear Trend To Attract Gen-Z

The rise of streetwear has been inescapable, with the youth-culture trend revolutionizing the face of retail over the last few years. Starting from independent, grassroots brands and now filtering into the mainstream via global retail conglomerates, consumer demand for streetwear seems stronger than ever. The symbolic peak of success being the valuation of Supreme, a New York skateboarding brand, at $1bn which was then subsequently followed by another streetwear unicorn in Detroit based sneaker startup StockX. This puts streetwear and athleisure brands in a completely different league compared to the wilting fortunes of other fashion brands like Abercrombie & Fitch, who announced the closure of up to 40 stores this year. Read more at Forbes.