Here’s The Latest Way Walmart Is Taking On Amazon

Bet you didn’t know you could buy a $400 Michael Kors handbag at Walmart. Or more specifically, at walmart.com. While Walmart is best known as a general merchandise discount giant, the retailer is in the midst of a big push to significantly beef up its online marketplace. On that marketplace, integrated into walmart.com, Walmart sells a wide and growing selection of merchandise from third parties that Walmart doesn’t carry in-store or take possession of–like, say, Kors luxury bags or vintage Montreal Expos cuff links. Walmart.com is the 2nd-most-visited e-commerce site in the U.S., with 88 million unique visitors per month, according to comScore. The site currently offers 11 million different kinds of items. But as the world’s largest retailer seeks to win shoppers away from Amazon.com and eBay, it plans to add 1 million items per month to that assortment for the foreseeable future, primarily to the marketplace, which it first launched in 2009. Walmart recently finished a major overhaul of its web site that will allow it to handle more variety, provide more information on each item and better support third-party sellers. Read more at Fortune.