by Stephen Garner

As part of Pitti Uomo’s digital events, Herno’s Claudio Marenzi reported live from his showroom in Milan on Wednesday to discuss the brand’s new fall/winter 2021 collection.

The focus of the presentation centered around Herno’s Globe collection, the sub-label within the collection’s Main line that embraces sustainability. The expansion of Herno Globe is the result of research and development by the company, centered on how to improve the environmental impacts of its production process. In December, the brand further showcased Herno Globe by opening a new store at the Green Pea project, the first Green Retail Park of Farinetti based in Turin, Italy.

For the brand’s new fall/winter 2021 collection, the Herno Globe men’s collection is broken into six ranges including the use of technical nylons and classic wools. The new collection and the initiatives undertaken by Herno in the green scope represent a significant corporate development and a clear direction that the brand wants to follow, dedicating its products to a conscious consumption era that pays attention to the new environmental sceneries.

To watch Herno’s entire presentation live-stream on Pitti Connect, see below and fast forward to the 16 minute mark.