Hims Is Basically Glossier For Dudes

Andrew Dudum had a pretty brutal conversation with his 24-year-old sister last year while they were out for dinner one night, wherein she pointed out his dry skin and breakouts. Dudum says she told him, “You’re, like, 28 years old, there is stuff you can buy that works — it’s science.” Dudum laughs. “I think she literally said, ‘It’s fucking science, just, like, take it!’” His sister ended up buying him products from Ole Henriksen, Glossier, and “a whole bunch of fancy French stuff that I don’t even know the names of.” He says he has dropped $200 to $300 a month on these products for the past year. But now he wants to help other guys have this same come-to-Jesus experience, minus the swearing. Dudum, 29, launched Hims, a now-two-week-old online grooming and wellness site aimed at guys aged 20 to 40. The focus will be hair loss, penile issues, and skin, with a focus on, yes, science. Right now, customers can purchase a $44 hair kit that includes minoxidil drops (the generic name for Rogaine, the anti-hair loss topical drug), a salicylic acid shampoo that claims to help prevent hair loss and dandruff, biotin gummies to promote hair growth, and fenasteride pills, the generic name for Propecia, an oral prescription hair loss medicine. Under sexual health, you’ll find sildenafil pills, the generic name for Viagra, for $20. Read more at Racked.