by Stephen Garner

Kiari Kendrell Cephus, p/ka “Offset,” is no stranger to the fashion scene. From sitting front row to hitting the runway, the 28-year-old Grammy-nominated hip-hop artist is rapidly making a name for himself as an emerging style icon. The member of Migos is unlocking a new level of creativity in 2020 as he enters the world of design.

Offset debuted a ready-to-wear capsule collection for Laundered Works Corp fall/winter 2020 menswear in collaboration with multi-faceted creative director Chaz A. Jordan and marketer behind Beats and founder of brand management firm ØPUS Brand Studios, Omar Johnson. On Thursday, January 16th during Paris Fashion Week Men’s, the debut show was styled by Law Roach.

“Designing my own clothes has been a fulfilling experience to express my love for fashion,” said Offset. “My collection represents success from scratch, meaning starting from poverty was a part of my path to luxury. Never forget where you come from.”

“The fall/winter 2020 collection serves as a visual and tangible representation of my life’s work until now,” added Jordan. “The balance of my experiences and world travels over the past 10 years expressed through what we are defining as the new luxury ready-to-wear.”

Jordan is a 30-year-old Chicago native who also heads luxury streetwear brand Ih Nom Uh Nit, the brand that initially brought the two together. Their friendship soon turned into a business venture after Offset expressed interest in designing his own collection. ØPUS, the final piece of his dream team, was brought in to accelerate and amplify the concept.

While luxury brands are working to embrace “urban” artists more these days, the relationship between hip-hop and luxury has always been an imbalanced equity equation. This unique relationship represents a rebalancing of power, bringing together an unmatched trifecta of music, design, and business built to pave the road to a new luxury.

Laundered Works Corp is a design studio that expresses its “apparel” by blending elements of luxury, contemporary and streetwear fashion. The brand was founded in Paris and products are manufactured in Los Angeles and Florence, Italy.

The entire fall/winter 2020 menswear collection is available for purchase on Saturday, January 25th, 2020 via launderedworkscorp.com.