Hiro Clark has launched its “Summer of Color” T-shirt program.
For the first time ever, the Los Angeles-based brand is leaving its signature black and white designs behind this summer and is welcoming the sun by turning the color all the way up.
The new program includes solids, tie-dye, the Save the Rave collection, and Acid collection (aka The Trip).
“We like to keep it simple – black and white has always been our story,” says Andy Salzer, founder of Hiro Clark. “The brighter the light, the darker the shadow. But greyscale doesn’t do Cali sunsets justice. And those desert colors are a vibe that deserves full color. So, for the first time ever, we decided to leave black and white behind for a series of limited editions. We felt that turning the color all the way up was the only way to properly welcome the sun this year. Still the same Hiro Clark, now in full color.”
The Hiro Clark “Summer of Color” T-shirt program, which retails between $78 and $128, is now available.