H&M AND CHARLI XCX TAKE-OVER TIMES SQUARE WITH A SURPRISE CONCERT

H&M hosted an impromptu Charli xcx concert on Monday night in New York City’s Times Square to mark the arrival of its new store in the historical location, which opens Thursday, November 21st. An alert for the gig was shared on social media and in select H&M stores. The famous Times Square screens featured visuals created by Maximo Recio and Weirdcore, counting down to the concert. The event served as the finale in a global tour of performances, club-nights, pop-ups, and newly designed store openings, which H&M has hosted to celebrate its vision for the future of fashion.

Charli wore custom H&M pieces inspired by the new Holiday Collection for her performance.

“It was so cute performing at Times Square for H&M. Thank you to everyone who came to party with me!” said the artist.

After the performance, Times Square was lit up with visuals of H&M’s holiday collection, New York City, and the many cities and collaborators who made the tour possible.

A post-performance afterparty took place at the iconic Hotel Chelsea, a venue with an unrivaled history of music, style, and subculture, with DJ sets provided by DJ Pee .Wee aka Anderson .Paak, Oscar Nñ (Papi Juice) and k.tea. It was attended by figures from across the music and fashion worlds.

“Charli xcx is a special friend of H&M. Her spirit of innovation and inclusivity is exactly in step with our values. We are so lucky that she has been a central part of this exciting tour, kicking off the events with a special performance in London, and now wrapping things up with this already-legendary Times Square set,” said Ann-Sofie Johansson, head of design for H&M.