H&M AND RABANNE ANNOUNCE NEW COLLABORATION WITH STAR-STUDDED PARTY

by John Russel Jones Oct 03, 2023

Yesterday H&M and Rabanne celebrated their forthcoming collaboration with a starry guest list of industry insiders at Paris’s legendary Silencio nightclub.

A trailblazer on the French fashion scene since its late founder Paco Rabanne presented his era-defining 1960s creations, today Rabanne is equally celebrated for its effortless wardrobe proposals under creative director Julien Dossena.

The event offered a first look at the Rabanne H&M collection, which includes womenswear, menswear and accessories as well as home decor. It will launch in selected stores and online at HM.com on November 9th, 2023.

The party opened with an intimate performance by the talented Swedish pop star Robyn who set the tone for the evening. The night continued with the celebrated South Korean DJ and producer Peggy Gou. American singer and actress Cher made a glamorous appearance as a special guest.

Special moment with Cher, dressed in custom made look.
Jared Leto, Damson Idris, Irina Shayk and Elle Fanning dressed in the collection, pictured with Julien Dossena & Ann-Sofie Johansson.
PARIS, FRANCE - OCTOBER 02: Luis Borges attends the Rabanne H&M Announcement Event at Le Silencio on October 02, 2023 in Paris, France. (Photo by Victor Boyko/Getty Images for H&M)
PARIS, FRANCE - OCTOBER 02: Martino Rivas attends the Rabanne H&M Announcement Event at Le Silencio on October 02, 2023 in Paris, France. (Photo by Victor Boyko/Getty Images for H&M)
PARIS, FRANCE - OCTOBER 02: Alton Mason and Neelam Gill attend the launch of the Rabanne H&M collection at Silencio on October 2, 2023 in Paris, France. (Photo by Dave Benett/Getty Images for H&M)
PARIS, FRANCE - OCTOBER 02: H&M Creative Director Ann-Sofie Johansson and Elle Fanning attend the launch of the Rabanne H&M collection at Silencio on October 2, 2023 in Paris, France. (Photo by Dave Benett/Getty Images for H&M)
PARIS, FRANCE - OCTOBER 02: H&M Creative Director Ann-Sofie Johansson and Julien Dossena, Creative Director of Paco Rabanne, attend the launch of the Rabanne H&M collection at Silencio on October 2, 2023 in Paris, France. (Photo by Dave Benett/Getty Image
Justine Skye and Damson Idris at the Rabanne H&M event in Paris, both dressed in custom made looks.
Tyga at the Rabanne H&M event in Paris.
PARIS, FRANCE - OCTOBER 02: Issa Perica attends the launch of the Rabanne H&M collection at Silencio on October 2, 2023 in Paris, France. (Photo by Dave Benett/Getty Images for H&M)
PARIS, FRANCE - OCTOBER 02: Issa Pressman and James Reid attend the launch of the Rabanne H&M collection at Silencio on October 2, 2023 in Paris, France. (Photo by Dave Benett/Getty Images for H&M)
PARIS, FRANCE - OCTOBER 02: Jared Leto attends the launch of the Rabanne H&M collection at Silencio on October 2, 2023 in Paris, France. (Photo by Dave Benett/Getty Images for H&M)
PARIS, FRANCE - OCTOBER 02: Luis Borges attends the launch of the Rabanne H&M collection at Silencio on October 2, 2023 in Paris, France. (Photo by Dave Benett/Getty Images for H&M)
PARIS, FRANCE - OCTOBER 02: Rafael Pavarotti attends the Rabanne H&M Announcement Event at Le Silencio on October 02, 2023 in Paris, France. (Photo by Victor Boyko/Getty Images for H&M)
Cher at the Rabanne H&M event in Paris, dressed in custom made look.

Cher, Elle Fanning, Peggy Gou, Robyn, Irina Shayk, Iris Law, Alton Mason, Jared Leto, Damson Idris, Ashley Graham and Tina Kunakey all wore key looks from the high-energy Rabanne H&M collection. Additional guests included Amina Muaddi, Tyga, Rianne Van Rompaey, Alexander Edwards, Jade Rabarivelo, Rafael Pavarotti and Issa Perica.

“Rabanne has always been a joyful brand, and this event captured the playful mood of the Rabanne H&M collection. I always want people to feel liberated when they wear our clothes, so it was great to see guests having fun and embracing the collection’s hedonistic spirit,” says Julien Dossena, creative director at Rabanne.

“Where better to reveal a collection made for floor-filling moments than at an iconic nightclub? It was a joy to unveil the Rabanne H&M collaboration in Paris with our guests revealing the show-stopping potential of this versatile collection,” says Ann-Sofie Johansson, head of design womenswear and creative advisor at H&M.

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