HM The Weeknd

H&M DEBUTS LATEST CAMPAIGN WITH THE WEEKND

by Stephen Garner

HM The WeekndH&M has released its second collection campaign with Canadian singer The Weeknd featuring “Selected By The Weeknd” fall essentials.

The collection consists of 18 pieces ranging from sweatshirts, jackets, and t-shirts emblazoned with graphics and The Weeknd’s ‘XO’ logo. Key colours are purple, grey melange, black and off-white.

The weeknd“Once again I’ve selected my favorite pieces from H&M’s collection, and because we’re moving into fall I’ve put the focus on sweats and hoodies,” said Abel Tesfaye, aka The Weeknd. “I was so happy with the first collection, I wanted to put my stamp on the pieces even more. We’ve been much more playful with the logos and graphics on many of the pieces, and I love the sense of identity that runs through the collection. This collection is the same as with everything that I do – it’s about the right detail, and a total feeling of authenticity.”

The collection will be available in stores and online from Thursday, September 28.

The weeknd