H&M Debuts Pop-up Hotel on the Bowery this Weekend

Starting tomorrow, prospective guests can access the so-called Hotel Hennes via the eponymous 3 Freeman Alley. The three-day publicity stunt will be open through Saturday, from 2 to 9pm. Guests will be able to check in for an hour (or the evening) to either the 2,300 square foot ground-floor or the 2,200 square-foot rooftop. No overnight stays. Read more at Bowery Boogie