H&M Expanding David Beckham Line
by MR Magazine Staff Jan 21, 2015
Swedish-based fast-fashion retailer H&M is expanding its relationship with David Beckham for spring 2015 with a collection of sportswear selected by the international soccer star. The collection will include a linen pilot jacket, a white chalk-washed denim jacket, a car coat, a linen blazer, a polo shirt and a white poplin shirt. The Modern Essentials Selected by David Beckham collection, which launches in March, will be highlighted in a campaign filmed by Marc Forster, the director of World War Z, The Kite Runner and Quantum of Solace.
Beckham’s partnership with H&M began in 2012 with the Bodywear collection of underwear and loungewear; that collection continues.