H&M INTRODUCES BLANK STAPLES’ WHOLESALE PROGRAM
H&M has introduced Blank Staples’ Wholesale, a new format to purchase its men’s streetwear line of essentials and basics in bulk for select styles.
Blank Staples is H&M’s core range of premium quality basics launched by the brand in September of 2020. The core collection from H&M elevates basic styles, with each piece finished with its own blank label.
The new purchasing format will allow artists, designers, businesses, and entrepreneurs the ability to purchase Blank Staples garments in bulk as a base canvas for use in their own businesses, collections, and projects.
The Blanks Staples’ Wholesale launch offers customers the opportunity to purchase up to 120 pieces of qualifying styles including short-sleeve t-shirts, long-sleeve tees, sweatshirts, and hoodies. This fully cotton collection offers a more conscious choice, as 100 percent of H&M’s cotton is now organic, recycled, or sourced in a more sustainable way. Each staple provides a blank canvas including a blank neck tag for a fully customizable collection. Customers will also be able to source additional materials including fabric pens and iron-on stickers to tie-dye techniques, embroidery, and screen or digital printing.
In celebration of the launch of Blank Staples’ Wholesale, H&M has partnered with three creatives to make full collections of their own using Blank’s garments for their businesses and artistic projects to show other creatives what’s possible through the model. Custom chainstitch embroidery by small business owner and embroiderer Chainstitch, houseplant-meets-streetwear clothing brand, Plantmanp, and Los Angeles Taco Restaurant, Tacos 86 were chosen based on their creative credentials and their statuses as artists and/or small businesses. Each partner was given a bulk amount of Blanks’ Wholesale product and a brief to use their distinct style and make their own collections. These collaborations are examples and a source of inspiration to show the many possibilities of using the Blanks Staples’ Wholesale model to inspire other artists and businesses.
The wholesale purchase option is available now on hm.com.
