H&M opens supply chain to Warner artists for print-on-demand merch

Creator Studio, H&M Group’s global, on-demand printing platform, has opened its global supply chain to Warner Records artists. The platform last week launched exclusive merch for pop singer Benson Boone, whose new merch collection has been created by the artist and enabled by Creator Studio, releasing amid the singer’s global tour for his recently released EP, Pulse. The collaboration comprises hoodies, sweatshirts, and t-shirts for both women and men, featuring a range of Boone’s own designs in various colours. Read more at Printweek.com.