H&M RELEASES COLLECTION WITH SPANISH FOOTBALLER HECTOR BELLERIN
H&M has launched a new menswear capsule collection with Spanish footballer and the vice-captain of Arsenal FC, Héctor Bellerín.
Dubbed “Edition by Héctor Bellerín,” the collection is made entirely from more sustainable materials, in line with both Bellerín’s environmental values and H&M’s own transparent commitment to change. Off the pitch, Bellerín is admired worldwide for his forward-thinking personal style, and is a passionate advocate for veganism, sustainability, and social responsibility.
Bellerín has been involved in every stage of the design process, from the choice of sustainable fabrics to the directional take on spring style. His signature style is felt throughout, from the authenticity of oversized streetwear and utilitarian pieces to the sharp new update of timeless men’s staples. The muted earth tones reflect the effortlessness of Bellerín’s own personal style, while playful graphics show how he communicates serious issues with positivity.
With each piece, Edition by Héctor Bellerín proves the season’s key pieces can be made with sustainability in mind. Cotton used in this collection is organic or recycled from textile production waste. Nylons and polyesters are recycled, while viscose fibers are from sustainable sources. Where possible, Bellerín was eager for pieces to be made from single materials to make them easier to recycle.
As far as items, a lightweight grey field parka is oversized with drop shoulders, a concealed hood, a tab fastening at the collar, and drawstrings at the waist and hem. A boxy-cut beige blazer is entirely unstructured, matched with wide cropped pants. A cotton poplin striped shirt has a roomy silhouette and exaggerated functional pockets, while zip-off cargo pants can be quickly transformed into shorts.
Resort shirts and relaxed pants have an ease that is ready for the new season, as do knitted shirts and tees, all with a roomy silhouette. Hoodies, sweatshirts, and T-shirts are printed with positive slogans such as “Live With Purpose” and “To Protect Our Future Together,” alongside a graphic of a planet Earth in action. The collection is completed by a check shopper printed with the graphics, plus a check cap and bucket hat.
“Fashion is like activism, and our clothes can spread a positive message to others,” said Bellerín. “I am happy to collaborate with H&M on this collection entirely made from sustainably sourced materials, and to push for a better future for fashion and the planet.”
“Héctor Bellerín is a leader of the generation that’s redefining men’s style and advocating for positive change,” added Ross Lydon, head of menswear design at H&M. “Everyone at H&M is so happy to collaborate with Héctor to create Edition by Héctor Bellerín, our first sustainable collection for men.”
