H&M TO LAUNCH NEW MODERN ESSENTIALS CAMPAIGN WITH DAVID BECKHAM

Swedish retailer H&M is launching the campaign for its spring 2016 Modern Essentials selected by David Beckham collection. The line will hit select stores and online beginning on February 18.

The commercial, shot by director David Bond on the streets of Lisbon, has Beckham leaving his hotel to discover that everyone around him is wearing the same outfit as him, including skateboarding kids, a baby, a grandma, and everyone in the city. The film will be accompanied by a print campaign shot by Mario Sorrenti.

“I always have the best time shooting H&M campaigns,” said Beckham. “They really understand my style and my sense of humor. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time.”