HOKA ONE ONE LAUNCHES ITS FIRST-EVER APPAREL LINE

Hoka One One has launched its first-ever apparel line.

The 27-piece collection features running and fitness staples – including performance tops, tights, woven shorts, socks, and hats, plus many other styles – which are designed with industry-leading technology to maximize both performance and comfort. Additionally, the lineup includes bold, unexpected new pieces designed to solve everyday problems for all athletes: the versatile performance ¾ sleeve top and comfortably-fitting yet secure-at-the-waist women’s performance utility shirt, for instance, will fill previously uninhabited niches in the athlete’s wardrobe.

The collection also includes lifestyle pieces for casual wear, such as an ultra-soft lifestyle tee, a structured-fitting hoodie, and a casual hat, as well as the unisex puffy jacket, which launched earlier this year. The apparel ranges in price from $52 for the men’s and women’s lifestyle tee and performance tank to $250 for the Gore-Tex Shakedry run jacket, while the accessories range from $12 for the performance no-show sock to $35 for both the adventure (bucket-style) and performance hats.

“Our mission at Hoka is to empower athletes of all types to feel like they can fly, and that mission frequently leads us to break new ground in creating products that will out-perform the competition,” said Wendy Yang, president of Hoka One One. “Our new apparel line includes previously unseen designs meant to meet the unique needs of the Hoka consumer. Equally important, we believe no athlete should have to choose between technology designed for high-level performance and a comfortable fit and feel. This new collection provides both, so everyone can feel ready to take on the world – or fly over it.”   

The all-new apparel and accessory collections from Hoka will be showcased in the brand’s first-ever print catalog, which will reach consumers by mail later this month and will feature Hoka footwear and apparel. Made from recycled paper, the catalog will showcase full head-to-toe looks by Hoka and serve as an inspirational, coffee table-style photo essay showcasing athletes of all types chasing and meeting their goals in Hoka products.

The full apparel and accessory lines are available now at hokaoneone.com.