Holiday Markdowns Deepen Despite Brands’ Push for Higher Prices

by MR Magazine Staff

Apparel and accesories makers’ efforts to wean customers from discounts are off to a rocky start this holiday season. The online luxury category saw the highest volume of markdowns, with prices on more than a quarter of products in stock lowered between 26 percent and 50 percent, according to Edited, which tracks real-time data for brands and retailers. That’s higher than the discount volume for premium and mass-market goods sold online. Read more at Bloomberg.