How Apple Brought Its Most Important Store Back To Life

The ceiling is sky high, there’s many football fields of floor space, and a “hidden” staircase entrance at the back. I’m in New York City talking not about the new downtown Whitney or the renovated Museum of Modern Art, but the revamped flagship of all flagship Apple Stores, the one on Fifth Avenue at the corner of Central Park. Apple reopens the store today, its only outlet that runs 24 hours a day for 365 days a year, after a reconstruction project that took two years and made many obvious–and some less obvious–improvements. I got a little tour on Thursday, perhaps the only time I’ve walked around an Apple Store that was quite so empty (I posted a few pictures on Twitter). Read more at Forbes.