How B.B. Simon Became the Flyest Belt in Hip-Hop

Oumar Bah’s Bronx-based clothing boutique, O Fresh, has been putting New Yorkers on to the freshest streetwear trends since the days when French Montana was hand-delivering Cocaine City DVDs for Bah to stock. You won’t find any mixtapes in O Fresh today, but you’ll still find plenty of garments that reflect current style trends in hip-hop—from Hellstar hoodies to newly released Avirex leather jackets. Read more at Complex.