How In-Store Retail Experiences Push Customers To Shop Online

There is a lot of talk about the “retail apocalypse” and how traditional retailers are being destroyed by the shift to online. The reality is that shoppers are still shopping, but their discretionary spending is pulled in new and different ways. Retail sales across channels, including brick-and-mortar, continue to grow. However, that growth is being driven by premium and value-based retailers, with mid-priced retailers reporting flat growth and store closures. Retail isn’t being destroyed, but is in the process of being redefined. How retailers decide to define themselves will determine if we’ll see them on the other side. Read more at Forbes.