How Palace And Adidas Are Making Tennis Cool Again

“The Most Gangster Tennis Tournament in The History of the World” is the Palace take on Wimbledon. And they’re right: while other Grand Slams all have their appeal, Wimbledon is the real dondada: there’s the sickeningly good purple/racing green colorway, the sober court backdrops, the giant Rolex clocks and the fact that it’s the only tournament in the world that can still get away with imposing an all-white clothing rule. Crisp against the green green grass, it is the perfect palette cleanser after all the loud colors and earthy clay of Roland Garros. But great though it is, Wimbledon and its whites needed reclaiming for a new generation, and it’s fallen to Palace and their new adidas collection to do just that. Like most Great British institutions, SW19 always risks being hijacked by the sentimental Blighty Brigade. But thanks to Palace we can forget about Henman Hill, Murray Mound and petty jingoism, because their new line brings legit streetwear cool to the tournament. The campaign is shot by i-D family Alasdair McLellan and it stars the gorgeous and gifted Alexander Zverev and Garbiñe Muguruza alongside new skate royalty Blondey McCoy and Lucien Clarke (we would kill to know what chat went on between these four). Read more at i-D.