How Positive Psychology Can Help Us Build Stronger Customer Relationships

Positive psychology is one of the most powerful tools available when it comes to building lasting, fulfilling customer relationships. This branch of science, sometimes referred to as “the science of happiness,” is dedicated to exploring the strengths and virtues that allow humans and communities to thrive. Attributes like empathy, compassion, courage, integrity–science has proved that these, and others, are the building blocks of lasting happiness, not just for ourselves as individuals but for organizations and communities as a whole. These ideas resonate deeply with consumers today. If you’re not already using positive psychology in your branding and marketing, here’s why you should start. Read more at Inc.