How Postmodernism Saved the Mechanical Watch Industry in the 1980s

Why would a watch collector need or want to understand the notoriously vague and confusing concept of postmodernism?

One answer is that watchmaking went through “a postmodern moment” starting in the 1980s, and many of those “postmodern watches” are now collectible vintage and neo-vintage timepieces. A neo-vintage watch is roughly 20 to 40 years old, and a vintage watch is older than 40 years. The current market data shows neo-vintage watches to be very good value, especially from Rolex, Patek Philippe, and Audemars Piguet. Read more at Robb Report.