How Retail Is Turning Closed Stores Into New Opportunities

Big-name retailers are looking to stay relevant by expanding what the definition of “storefront” really means — especially amid a pandemic. For some retailers, practicing “retail inception” is proving to be a solid business strategy. This has been the case for a while. For instance, your Target run can now include an Apple purchase, thanks to a collaboration between Target (and additional partnerships between Target and companies like Disney, Ulta Beauty and Levi Strauss & Co.) to place stores inside of stores.

This decision merely enhances Target’s strength as consumers’ preferred place to get electronics from, stated Christina Hennington, Target’s executive vice president and chief growth officer. Read more at PYMNTS.